Creating Rock Denim’s In-House Collection
Rock Denim’s journey started in 2009 with a 24-year-old student, two blue IKEA bags, and a dream of bringing unique, rock-inspired clothes to Norway. What began on a slippery November day has grown into one of the country’s boldest online fashion brands — built on attitude, individuality, and never giving up.
In 2023, RockDenim wanted to take the next step: re-creating their own in-house collection and working closely with selected manufactures. Instead of only curating from others, they wanted to design and produce unique t-shirts, jeans, socks, and boxers that carried the RockDenim identity from start to finish.
That’s where Nordic Textile came in.
We worked side-by-side with Rock Denim to translate their vision into products that feel authentic to their DNA: raw, confident, and built to last. From fabric sourcing and design development to production and quality checks, we ensured each item carried the edge and individuality their customers expect.
The result was Rock Denim’s fully in-house line. It marks a new chapter for the brand: not only a retailer, but a true creator of unique fashion for those who dare to stand out.
For Nordic Textile, it is a privilege to work with a client like Rock Denim that have graduated from that first snowy road in 2009 to producing clothes under their own label - living proof that ambition and persistence can turn into something lasting.
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