RockDenim’s journey started in 2009 with a 24-year-old student, two blue IKEA bags, and a dream of bringing unique, rock-inspired clothes to Norway. What began on a slippery November day has grown into one of the country’s boldest online fashion brands - built on attitude, individuality, and never giving up.
In 2023, RockDenim wanted to take the next step: creating their own in-house collection. Instead of only curating from others, they wanted to design and produce unique t-shirts, jeans, socks, and boxers that carried the RockDenim identity from start to finish.
We worked with RockDenim to translate their vision into products that feel authentic to their DNA: raw, confident, and built to last. From fabric sourcing and design development to production and quality checks, we ensured each item carried the edge and individuality their customers expect.
The result was RockDenim’s new fully in-house line collection that doesn’t just follow trends, but sets them. It marks a new chapter for the brand: not only a retailer, but a true creator of unique fashion for those who dare to stand out.
For Nordic Textile, it has been a great journey to help Rock Denim move from that first snowy road in 2009 to producing clothes under their own label.
Living proof that ambition and persistence can turn into something lasting.
Shop them at - https://www.rockdenim.no/